01
Who drives your revenue?
Find the customers and sales reps behind your numbers. See which relationships matter most and explore the orders underneath.
Revenue intelligence, made clear
Every number
has a story.
Know yours.
Your orders, customers, and sales activity belong in the same conversation. Missing Metric connects your data and turns it into revenue insights you can explore—and explain.
Inviting 3–5 companies to help shape Missing Metric. Three months free, with direct founder access.
Your revenue, connectedIllustrative preview
Revenue
$84,200
Orders
248
Customers
62
Where revenue comes from
Selected periodNorthline$38,600
Fieldwork$27,400
Other customers$18,200
Why is this order here?
Order #1042 was connected to Northline through a matching customer record.
Customer match → CRM owner → sales rep
Sample data. Explore the explanation above.
From scattered records
to a shared picture
CommerceCRMOrder historyRevenue intelligence
Start with better questions
Get closer to what
moves your business.
02
What are customers buying?
Explore revenue by customer and product. Filter a period, open an account, and understand the purchases behind the total.
03
What brings them back?
Separate first orders from repeat purchases. See how products and revenue change as customer relationships develop.
Meet Explain
The answer behind
the answer.
A chart tells you what happened. Explain helps you understand how the data got there—from the calculation to the rule that connected an order to a customer or sales rep.
Become a design partner01
Understand the number
See the field definition, calculation, and filters behind a visual.
02
Follow the connection
Understand which recorded rule attributed an order to a customer or rep.
03
Inspect the evidence
Explore supporting records and the values used to make the decision.
The work behind the clarity
Your data.
Brought together.
We automate the data engineering and analysis that turns disconnected business records into useful reporting.
Connect your sources
We start with your systems, your data, and the questions you need answered.
Make the connections
Bring records together, resolve customer and sales relationships, and calculate consistent metrics with recorded provenance.
Explore with confidence
Use shared reports, customize your own views, and follow the explanation when you need to look deeper.
Design partner program · 3–5 companies
Your business.
A voice in what we build.
Missing Metric is still taking shape. Join as an early partner and work directly with Charles, our founder and chief engineer, to build reporting around the questions that matter to your business.
Three months of free product access
Put Missing Metric to work with your own business data.
Personal access to the founder
Work directly with the person designing and engineering the product.
Data models and reports tailored to you
Shape the connections, business rules, and reports around your systems and priorities.
What we ask in return
Use the product, share honest feedback, and help us understand what works—and what needs to improve. Your real-world experience will help shape the finished product.
Your partner offer
3 months free
Product access, founder collaboration, and tailored data models and reports.
After three months, if you choose to continue
$199/month
50% off for life
The ongoing design-partner rate for continued product access.
Let’s see if we’re a fit.
Tell Charles about your company, the systems you use, and what you want to understand about your business.
Email CharlesSchedule an intro meeting (opens in a new tab)Choose a time with Microsoft Bookings (opens in a new tab), or email Charles directly.